Pay-Per-Click Advertising (PPC)

Pay-Per-Click (PPC) is a form of online advertising where you pay a fee each time someone clicks on your ad. It’s a way to buy visits to your website rather than earning them organically.

🔹 How PPC Works:

  • Ad Creation – You create an ad and select keywords relevant to your business.

  • Bidding – You bid on those keywords, deciding how much you’re willing to pay per click.

  • Ad Display – When someone searches for those keywords, your ad may appear at the top or bottom of search results.

  • Payment – You only pay when a user clicks your ad.

🔹 Popular PPC Platforms:

  • Google Ads (most common)

  • Bing Ads (Microsoft Advertising)

  • Facebook Ads

  • Instagram Ads

  • LinkedIn Ads

  • Twitter/X Ads

🔹 Benefits of PPC:

  • Instant visibility on search engines

  • Highly targeted audience (by location, interest, device, etc.)

  • Measurable results (you can track every click and conversion)

  • Budget control – you set daily or monthly limits

  • Increased brand awareness

🔹 Common PPC Models:

  • Search Ads: Appear in search results (e.g., Google).

  • Display Ads: Visual ads shown on websites in Google’s Display Network.

  • Social Media Ads: Ads on Facebook, Instagram, LinkedIn, etc.

  • Remarketing Ads: Target users who visited your site before.

Would you like me to create a PPC strategy checklist (step-by-step guide to set up and optimize a campaign)?